About the company

Streamline Tutors is a comprehensive tutoring and test prep service committed to personal development and academic achievement for your student. They serve in Washington and Baltimore.

Overview

A brief story of my Dec 2021 internship with the Streamline Management Team, where I worked on website revamp projects, met a bunch of amazing people, and learned more than I could've ever imagined.

My role:
Sole UI/UX Designer

I was managed by:
Ian Siegel, CEO
Brain Simpson, Operations Director
Kartik Sarda, Marketing Manager
Wesley Chan, Sr. Learning Consultant

Problem

Streamline Tutors is an American private tutoring company based in Washington. The design of Streamline’s website was largely the same since 2013 and was not reflective of its progress over the years. The website serves the major channel for visitors to gain information about the tutors, to see the services and access blogs, and articles by their authors. However, the current website had severe usability problems that make it challenging for visitors to achieve their tasks quickly and accurately.

My Approach

The company hired me as a design intern, but because I was the sole designer, I led the project technically. I started with:

1. Research (Trying to understand users pain point)

2. Ideation (Mapping UX Flows)

3. Design (Low-fidelity wireframe, High-fidelity wireframe & Prototyping)

4. Feedback (Stakeholder reviews)

User Interview

For the first step of the project, I conducted user interviews to gain a better understanding of their needs and expectations. A total of 8 participants were interviewed and thanks to Kartik Sarda for his help throughout the interview process.

Common Findings From Interviews

- It's hard to navigate between pages.

- This is very generic website, nothing is standing out.

- Logo is barely visible on iPad.

- Service page is confusing.

- They don't like the logo.* (New logo was designed by Payal Bafna)

Ideation & Design

Following user feedback, I documented everything and presented it to stakeholders. After receiving green signals from them, I headed to the ideation phase and started working on the new user flows. As soon as I had a new user flow ready, I started iterating.

Below you can see some of the iterations

This version⬇️ looks good to me, but since they aren't planning on completely changing their website's theme, they asked me to stick with white and fade yellow.

Feedback

It took me around 20+ iterations and 100+ feedbacks to get to the final design.

Click here to checkout the final executed website.

My Biggest Learnings

How to effectively lead cross-functional meetings

As an intern, it was hard for me to drive meetings, especially with cross-functional partners. I had to learn how to set and follow meeting agendas, stir conversations back to the agenda when needed, and decide action items needed from different cross-functions in order for me to progress on design. It was nerve-wracking to tell cross-functional partners what to do, but I quickly learned how important it was for the success of the project.

How to communicate complex ideas

The scope of my summer project was quite large. There was a lot of ambiguity, strategic considerations, and possibilities. This challenged me to learn how to communicate complex ideas into easily understandable concepts and adapt my storytelling based on my audience.

Checkout the letter of appreciation ⬇️

Thanks for reading! I hope this gave you a little preview of what I got up during this internship. If you'd like to know more, please reach out! ✨